Articles
Notes from real reporting and measurement work.
Practical writing on what to measure, what the numbers can and can't tell you, and the workflows behind them — written for teams without a dedicated data person.
How do you know a rewrite still works? Test the rules, not the screens
A migration or rebuild is a claim that your rules still behave the same way. How to write those rules down and check them — with a game rebuilt ten years on as the worked example.
Before you write more content, check the pages people already find
A nonprofit SEO project shows how reviewing existing pages can reveal useful fixes—and why more search traffic is only part of the story.
What should a small team measure in GA4? Start with inquiries
A plain-language guide to using GA4, Search Console, and form responses to understand website discovery, interest, and actual inquiries.
Your campaign brought more visitors. What happened next?
What a nonprofit influencer campaign taught me about separating traffic growth from engagement, and making the next step easier for visitors.
A new contact system needs a plan for the people using it
Lessons from supporting a Qomon rollout: compare real workflows, help staff practice, check data transfers, and plan who owns support.
Make grant reporting easier by asking better questions after events
A practical example of redesigning event forms to capture the context that fundraising teams need alongside attendance numbers.
Recognize any of these?
If one of these sounds like your team's situation, that's a good place to start a conversation.