About

Ismael, and the studio behind the name.

Soft Science Studio is a revived professional studio at the intersection of data, technology, AI, systems, and people — a platform for consulting work and a public record of technical curiosity, learning, and real projects.

Where it came from

Not "Data." Not "Digital." Soft Science.

"Soft" signals people, communication, accessibility, care, and context. "Science" signals evidence, systems, experimentation, and technical credibility. "Studio" leaves room to consult, build, train, analyze, collaborate, and publish — without pretending to be a large agency.

The strongest version of this work isn't "makes dashboards." It's this: give Ismael a messy organizational problem involving data or technology, and he can help figure out what the real problem is, design a useful response, build or coordinate the solution, and explain it to nontechnical people.

Background

5+ years across data, product, and technology.

Technical range

SQL and BigQuery, BI and dashboards, Python and automation, digital and website analytics, CRM and data systems.

Human translation

Training and stakeholder communication, nonprofit and progressive-sector experience, cross-functional troubleshooting.

Current focus

Analytics engineering, data engineering, AI, and MCP — including a shipped MCP server connecting Python, an API, BigQuery, and tests to an AI desktop client.

Right now

After 5+ years across data, product, technology, and digital strategy, Ismael is using a career transition to learn, build, ship, and explore work at the intersection of data, product, and AI. Several promising conversations are underway.

Get in touch